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Ultherapy PRIME® - The Gold Standard in Non-Surgical Skin Lifting, Now in Midtown Manhattan.
One treatment. Once a year. No surgery. No needles. No downtime.
Ultherapy PRIME uses FDA-cleared ultrasound technology to lift and tighten skin at the same structural layer surgeons target in a facelift - without a single incision.



| Feature | Ultherapy PRIME | Original Ultherapy |
|---|---|---|
| Visualization | 72% clearer, zero-lag real-time screen | Small, lagging screen |
| Treatment speed | 20% faster delivery | Slower session times |
| Comfort | Significantly more comfortable | Notoriously uncomfortable |
| FDA clearance | Face, neck, decollete, arms, abdomen | Face, neck, decollete only |
| Feature | Ultherapy PRIME | Morpheus8 |
|---|---|---|
| Target depth | 4.5mm - reaches SMAS layer | Up to 4mm - dermis/subdermal |
| Sessions | 1 treatment per year | Series of 3-4 sessions |
| Downtime | Zero - back to work immediately | 2-3 days redness, grid marks |
| Best for | Structural lifting | Skin texture improvement |
| Feature | Ultherapy PRIME | Sofwave |
|---|---|---|
| Ultrasound depth | Up to 4.5mm, reaching the SMAS layer | 1.5mm, in the mid-dermis |
| Real-time imaging | Yes. Your provider sees the tissue layers during treatment | No |
| FDA-cleared to lift | Brow, neck and under the chin | Brow, neck and under the chin |
| Best for | Deeper structural lift of the brow, jawline and neck | Fine lines and mild laxity, with a quicker session |
Read more: Why Ultherapy PRIME Is the Gold Standard for Non-Surgical Lifting



Ultherapy PRIME is priced by treatment plan. Each plan is built from a set number of ultrasound lines: the more area and depth we treat, the more lines the plan uses. Our current Founding VIP pricing ranges from $899 to $3,750.
| Treatment plan | Lines | Average time | Official value | Founding VIP price | You save |
|---|---|---|---|---|---|
| Ultherapy PRIME Brow Lift | 70 | 45 min | $999 | $899 | $100 |
| Focus Area | 200 | 40 min | $980 | $950 | $30 |
| Lower Face | 400 | 50 min | $1,899 | $1,499 | $400 |
| Advanced Lower Face & Jaw Sculpt | 600 | 60 min | $2,900 | $2,500 | $400 |
| Intensive Lower Face Lift | 660 | about 70 min | $3,300 | $2,950 | $350 |
| Gold Standard Full Face Lift | 800 | 80 min | $4,500 | $3,750 | $750 |
| Full Neck | 530 | 60 min | $1,899 | $1,699 | $200 |
| Chest | 280 | 45 min | $1,500 | $1,199 | $301 |
| V-Line Sculpt Package | 600 + 1 vial PCDC | about 75 min | $3,100 | $2,750 | $350 |
Founding VIP pricing is a limited-time introductory rate and is subject to change. Every treatment begins with a consultation. The $100 consultation deposit is applied to your plan. Cherry Pay financing is available.

Lift. Tighten. Redefine. 400 lines of Ultherapy PRIME focused on the lower face and jawline for a more sculpted, defined V-shape. Founding VIP price: $1,499 (official value $1,899).
See how Ultherapy PRIME lifts and tightens skin on real JLoo clients - no filters, no surgery, no downtime.
4.9★ rated by our NYC clients
Ultherapy PRIME features 72% clearer real-time visualization, 20% faster treatment times, a significantly more comfortable experience, and expanded FDA clearance for the arms and abdomen - not available on the original Ultherapy device.
Most patients feel a deep warming sensation during treatment. PRIME is significantly more comfortable than the original Ultherapy system. Topical numbing cream is applied before every treatment.
One treatment per year. Ultherapy PRIME is designed as an annual collagen investment - not a series.
Initial tightening may appear within weeks. Peak results develop over 3-6 months as new collagen forms and the SMAS layer responds.
None. You can return to your full schedule - work, dinner, events - immediately after treatment. Some clients experience mild redness that resolves within hours.
Yes. FDA-cleared for the face, neck, decollete, upper arms, and abdomen.
A facelift surgically tightens the SMAS layer. Ultherapy PRIME stimulates the same layer with focused ultrasound - producing lift through your body's natural collagen response, with no incisions, no anesthesia, and no recovery time.
Ultherapy PRIME at JLoo Beauty Experts currently ranges from $899 for a Brow Lift (70 lines) to $3,750 for the Gold Standard Full Face Lift (800 lines) at Founding VIP pricing. Founding VIP pricing is a limited-time introductory rate and is subject to change. Every treatment begins with a consultation, and the $100 consultation deposit is applied to your plan.
Each line is one pass of focused ultrasound energy delivered into the skin. More lines cover a larger area or treat it at more than one depth, which is why a brow lift uses about 70 lines and a full face lift uses about 800. Your provider maps the number of lines to your anatomy at your consultation.
Both are ultrasound treatments that are FDA-cleared to lift the brow, neck and under-chin area. The main differences are depth and imaging. Ultherapy PRIME treats at up to 4.5mm, reaching the SMAS layer, and shows your provider the tissue in real time. Sofwave treats at 1.5mm in the mid-dermis without imaging. For deeper structural lifting, we recommend Ultherapy PRIME.
JLoo Beauty Experts offers Ultherapy PRIME at 505 8th Ave, Suite 23-03, at 35th Street in Midtown West. We are steps from Penn Station and a short walk from Hudson Yards and Herald Square. Because there is no downtime, many clients book around the workday.